The catalog contains the most relevant startups in Russia in 2019. Investing in them can bring real profit! We have created an investment platform with announcements of start-up projects so that you do not suffer from the question of where you can invest your money. Here you can find a startup suitable for investment and increase your capital.

Our new Startup Exchange service is designed for:

• Search for promising Russian or foreign startups
• Acquaintance with their idea, business plan, financial model, development map, conditions for attracting investments and everything else that affects the decision to invest money
• Receive advice and assistance on investment issues

Catalog startups are described in expanded ad format. For each investment project, we indicate not only the main characteristics, but also the details:

• Current income if the project is already profitable
• Differences from competitors
• Sources to increase income
• Project profitability
• Market prospects

And much more.

In addition, opening startups are accompanied by media files, videos, presentations, graphs and calculations. If you find it difficult to make a decision on investing due to the lack of some information, just request it using a special form.

Why is it profitable to invest in a startup

The main thing in a startup is an idea. If a project has an original product and a professional team, it can quickly take off, and the money invested in the business will quickly pay off. Financing such projects can be a profitable way of passive income.

Now the most promising startups are projects in the field of IT and innovative technologies. They are in demand not only by small businesses, but also by large companies. The volume of business demand for technological and intellectual products will never decline! Also, a great future awaits companies starting in the field of production and social services.

The ratings of the best startups in Russia regularly include companies that create breakthrough products in the field of medicine and software. In the global startup market, the situation is similar: projects that are needed to improve a person’s daily life achieve the greatest success.

But this does not mean that startups from other fields cannot grow into successful businesses. Even a small store with a unique assortment and a fresh idea can grow into a network and bring investors millions of dollars in profit.

Two formats of investing in startups

If you are ready to invest a significant amount of funds in a growing company, then you can claim a part of the capital of the property - become a co-owner of a potentially successful business. Financing of such startups is offered on the basis of the rights to purchase their shares.

A more traditional option is a loan. An investor or fund is invited to invest in a startup for a certain period, after which he will receive a fixed income or a large percentage of the profits.

Important! Don't forget about the risks of investing. To learn more about them, get a free consultation from the business broker responsible for the investment project - his contacts can be found in the announcement with the description of the startup.

I want to invest in a startup - what should I do?

Choose the area you are interested in and determine how much you want to invest in a start-up. It will be easy to set these settings using the filter.

Check out the ad list. Open the one you are interested in, get the necessary information and evaluate its attractiveness. Packages with investment conditions are attached to each ad.

If you find a startup where you are ready to invest money to make a profit, contact its leader. Contact details are indicated in the cards of each object.

The Altera Invest Startup Exchange brings together the best new businesses of 2019 in Russia. It makes it easy to find a startup to invest in one of many categories, from the internet to agriculture. All projects are real.

Role of Altera Invest

We not only provide investors with a large catalog of startups to invest in. We also suggest where exactly it will be more profitable to invest money, how to dispose of it.

Altera Invest has a professional team of business brokers in charge of startups. Therefore, only really profitable investment projects get to our exchange.

Invest in a promising business and earn on it! We wish you success!

How to invest in startups?

Financial well-being is one of the main goals in the life of every person.


Everyone wants to live comfortably, but how to achieve this? Starting your own business is a good idea, but there is not always time to do it. Plus, sometimes there is not enough strength and knowledge, so it is worth considering alternatives.

How to invest in startups? New companies in need of financing are suitable for profitable investments.

Once upon a time, Google also needed investors, and now it brings huge dividends to shareholders. Just imagine what would happen if you managed to help such a large company at the stage of its inception.

Is it profitable to invest in startup projects?

How many people, so many opinions, but if you invest in a promising business, the profit will be huge.

Many rich people started with this, they saved up a serious amount and used it for the development of someone's company. When they were untwisted, the funds returned in several times.

There are many examples of successful investment in companies, the same Facebook has attracted huge investments in its time. Although there were unsuccessful projects, so you need to carefully choose entrepreneurs, under whose management finances are put.

For an investor, investments in startups are highly profitable, but they are not without risks. However, any investment method is somehow associated with risks. Now there are different funds and companies that attract several investors at once. This allows you to start with a small amount.

I invest money in a startup - a great decision!

The necessary amount is collected together to implement the project. To make it easier to find investors or startups for investment, a project was created. This is a serious exchange of startups, on which a lot of investors are registered:

Abroad, this method of financing a business is more developed, therefore, there are several times more projects for the relationship between investors and startups.

Of the most popular, it is worth highlighting and. Some through these systems manage to find the best options for investment, others receive funding.

Everyone knows that foreigners often launch interesting projects and ask for help from investors.

If there is at least some amount, go to foreign projects and look for suitable options. US entrepreneurs are much more likely to enter the global stage and achieve maximum success.

Where to invest in a startup in Russia?

In Russia, they are not so actively investing in new companies, but why? Because the people do not believe in easy money and are afraid of the deception that we are all surrounded by. Indeed, when you don’t know exactly what the money will go for, you don’t want to part with it.

Runet also has special services, where investors and startups find each other:

1. is a crowdfunding company that offers to invest from 100,000 rubles for a period of 30 days.
2. - a similar project, there are also enough proposals on it.
3. - the most popular crowdfunding project, there are the most startups for investment.

All these services are created to collect money from several investors. Crowdfunding helps businessmen raise big money and not look for one rich person. If you are serious and would like to invest large sums in startups, use special clubs:

1. - to start, you need to deposit from 25 thousand dollars.
2. - club of investors, whose capital exceeds 250 million dollars.

- a subscription to underwear. If you are also thinking about developing your startup or launching something from scratch, then our experience will surely be useful to you.

We spent some of our own money on the project to test the viability of the idea, but there were no longer enough funds to grow and test serious marketing hypotheses. Then we began to look for investments and found.

Trusbox is not a purely technological service, but it definitely has the potential for development towards IT, so we were looking for investments like that. Technological projects often require long and complex development, and the result is measured not only by such metrics as we are accustomed to based on university economics lessons 10 years ago. So if you want to open a beauty salon or a car repair shop, then my advice, alas, will not work for you. But if you came up with a program that facilitates the work of a car repair shop, you can find investments in the project, following our experience.

Anna Gorodetskaya

My documents: what to prepare

At the first stage of the project, it is often recommended to draw up a lot of documents: a description of the concept, mission, necessary regulations - that is, materials without which new team members will hardly understand what your project is about. It is not a fact that you will definitely need all the files later in your work, but they will definitely come in handy when you are drafting key documents for investors.

• Detailed presentation of the project
  You must have a document ready, from which a person who has no idea about the scope of your project will understand what you are doing, for whom and how. The document answers the usual questions: what do we do, who do we do it for, how do we do it, who are we, what are our plans, who are our competitors. If, like me, you are thrown into a work stupor by open empty files, then use the presentation template on canva.com - there are already structured templates with a minimal design and icons that you can use to visualize processes and numbers.
• Project business plan
  Even if you have not made a single sale yet, you should still have an idea of ​​where the money is in your project, even if it is small and not soon. But if your project, in principle, does not involve earnings, then perhaps it belongs to the social or art sphere, and sponsors rather than investors will help you better.
• road map
  A document that will describe what, when and with what forces you plan to achieve. It should consist of several milestones and a description of the processes and resources that will help you get there.

LinkedIn Sales Navigator/Unsplash

Where am I: determine the stage of the project

To choose the right potential investor and project presentation strategy, you first need to decide what you have. For projects in the early stages of development, there is a simple classification.

• Pre-seed- you have an idea, a team, a working prototype, hypotheses about the audience and distribution channels, confirmed by small numbers. That is, you have a project in which there are some people, and the project is working confidently, albeit at a low speed.
• Seed- you have bypassed all the traps of the previous stage, did not go crazy, did not go to Nepal and are now ready to grow dramatically and strongly.

Your investor search strategy will depend on what stage your project is at: some funds may specialize in projects of different stages. When you contact a specific fund, you will need to indicate what your current status of the project is.

If your stage is a confident pre-seed and you have not released, in fact, nothing, then this does not mean that you will not be able to find an investor. The first option for finding an investor will not require you to have a finished product.

About the benefits of hackathons

If you have a development team, even a small one, be sure to participate in thematic or corporate hackathons. A hackathon is a short-term event (most often they are held on weekends) where teams or individual developers solve one problem voiced by the organizer. In addition to the possible winning of an impressive prize that can be spent on the development of the project, you will meet serious people in your industry.

Companies that host hackathons are obviously interested in additional products, if they like your project, you have a serious chance to attract the organizers of the hackathon as an investor, as was the case with three teams at the hackathon "Create a University" . A list of upcoming hackathons can be viewed.

If the hackathon does not suit you, then nothing prevents you from contacting the investor directly, because thanks to the documents that you have already prepared, you know how much investment you need (although this point will be discussed).

QIWI Universe/facebook

Where to look

1. Follow the trail
If your product can definitely be classified as “something tech” (medical technology, financial technology, etc.) and it solves some understandable problem, then pay attention to large companies in your sector, many of them have their own investment solutions. For example, QIWI has a separate platform through which you can contact the company with a request for investment.

2. Spying on the neighbors
If you carefully and carefully prepared the presentation of your project, then you probably know all the competitive startups in your industry. Information about transactions is a major newsbreak that is very rarely hidden. You can check online to see if your competitors received investments in the last year, and if so, from whom. Feel free to contact funds that have invested in projects similar to yours: this means that the fund is already working with your topic, understands something about it and will be able to evaluate your project for subsequent investment.

3. Contact directly
The simplest and most obvious advice, which for some reason no one uses: just write to investment funds. The Firrma website has a ranking of the most active (that is, those who made the most deals) venture capital funds for the year. There are both seed and new funds. The algorithm in this case is as follows: you need to go to the investment fund website, try to find a project presentation template there, fill it out and send it along with a cover letter to the address indicated on the website. Investment funds really read the letters that come to them. They make money from investments and certainly don't want to miss out on interesting options.

I strongly recommend that you find a specific foundation presentation template and work with it, because in any case you will be asked to provide information in a standard form, and you will simply lose time and some credit of trust if you do not use a document that is in the public domain.

cartierawards/instagram

One of the formats for accessing investments is startup competitions. Most often, an investment fund and some large firm are combined to organize them, and the winners receive prizes from both: in the form of investments, in the form of services from the firm, or both. For example, the First Height contest is held jointly by the consulting giant McKinsey & Company and the large investment fund Winter Capital. But the most famous startup competition in Russia is GenerationS. In addition to the main competition, it has different nominations every year, the application process and expert verification in them can be easier, so check if there is a special nomination on the subject of your project this year, and if so, feel free to apply on the website (list of special nominations located at the bottom of the home page).

Separately, pay attention to competitions that stimulate the development of women's entrepreneurship. So, the famous jewelry house Cartier has a competition program for women - business leaders from around the world.

By the way, not only Cartier has separate women's acceleration and investment projects. Read more about special opportunities in IT for women Pink already.

Investor's Choice

Important and responsible business. Because the investor gives you not only money - he gives you connections and opportunities to make this money even more money.

In addition, investment money is not given just like that - you can only get it in exchange for a share in the company. That is, by letting another participant into your project, whose interests will already be exclusively commercial, you should be prepared for the fact that your actions as a project manager should also take into account the possible benefit for the investor.

This is the main difference between investments and lending: you can simply return the loan and forget it, and the investor will stay with you until he leaves the project (sells his share). So if your project involves a relatively simple development cycle and does not require so many funds, then it will probably be easier and faster for you to take a loan for business development, and only then attract larger investments to scale the project.

Whichever option you choose, I wish you good luck and courage: no matter the outcome of your investment hunt, the experience of communicating with funds and making presentations will remain with you forever.

But what if there are no such innovators-startupers in your circle of contacts? In order to bring together a potential investor and an innovator, there are so-called startup exchanges. There are many of them and their main task (besides the fact that they bring the investor to the innovator) is to check business plans and approve proposals from innovators. Such verification of the proposals of innovators helps to protect a potential investor from deception by scammers.

Why are startups suddenly so interesting?

For many today, the low rates of return that come with mature projects are no longer interesting. Investor hunger remains unsatisfied. So what are the specific benefits of investing in early stage startups? How exactly can you invest in startups? How can you actually make money while doing so while minimizing risk and increasing potential reward?

Here are the top four reasons why people tend to invest in startups:

• Potentially generate high profits and ensure portfolio diversification.
• In line with the hottest trends.
• Desire to receive a regular high income from investments.
• The thirst to be involved in positive changes (the opportunity to change the world, global missionary work and other noble things).

Investing in startups is what many smart, successful, wealthy people do when they invest their own money. Agree, this speaks for itself.

How to invest in startups and what you need to know for this?

When a person with an idea needs money for his business, he turns to investors who have it. Today, thanks largely to startup exchanges and crowdfunding, investments in startups have become available to a wide range of private investors. In simple terms, it looks like this.

There is an interesting business idea that is in dire need of funding for implementation. It is put up on the startup exchange, which provides a detailed description of the idea, a business plan and prescribes how much is needed for a successful start. Further, investors who like the idea can finance a startup. The 1 million requested by the innovator may come from different investors: there may be two of them, or there may be a hundred people, where each financed the project for 10,000 rubles. This is crowdfunding from the English crowdfunding, which literally translates as “crowd funding”.

Now a few words about the life cycle of a startup. Usually, there are 5 main stages in the development of a startup project:

1. Pre-sowing stage.
2. seeding stage.
3. The appearance of the first version of the product, the first real customers (consumers).
4. Startup expansion.
5. Maturity stage (in fact, starting from this stage, it is no longer customary to call a startup a startup).

I have identified 5 stages, someone identifies 6 stages, and someone even more, but the essence of this changes: the authors split the tasks in different ways at each of the stages. I would like to dwell in more detail on the first three stages, in which many startups die. These are the key stages of projects, and if the ship is called "trouble", then this is how it will sail. Plus, these stages are very typical for startups.

Pre-sowing stage includes starting a startup. A team of like-minded people and an idea in which they firmly believe appear. At this stage, the idea exists at the level of fantasy, but it is already clear that it is most likely suitable for implementation and can be monetized (you can build a business on its basis). The latter, by the way, is not the main thing at this stage. So far, the idea itself and the people who are sick with it are important. At this stage, the funding is usually at the expense of the innovators themselves, since the investment of outsiders is still very risky.

seeding stage. The idea passed the initial test: it was seen not only by the startup team, but also by other people. The idea is realizable and could potentially become a business.

The team begins to work on commercial aspects: product promotion, office rent, production organization. At this stage, a business plan appears and an understanding of what investments are needed in order for the project to take off. The startup team is looking for an investor. At the seed stage, projects enter the startup exchanges. There is no profit at this stage, the cash flow is negative.

The first version of the product. A product is already appearing, there is already something that can be sold. Not always, but at this stage, the first income of the company appears. This stage also requires investments and the startup has more chances to get them, because there is already a product and the investor can look not at the papers of business plans, but at the object of sale. Often at this stage it becomes clear how viable this or that startup is.

How can I invest in startups?

Take a look at your finances and where you invest them. You probably have financial and non-financial goals according to which you act. Now think about whether you have in your pocket that piece that could be spent on innovation funding. Potentially, the profitability of such investments is huge, but the risks are also very high, and in no case do I urge you to carry all your savings into fresh projects - this is the height of recklessness. But if the venture capital pays off, then the return could exceed the return for your entire professional career as an accountant or middle manager. Minimizes the risks and division of the existing piggy bank. There are many ideas for implementation, it remains only to choose liquid and profitable ones from those proposed in the article "or your own. One of them can be a selected, seemingly promising startup. If one of the investments does not bring the desired result, the profit from the rest will cover the damage.

Currently, there are several ways to invest in startups:

• Investing through startup exchanges is direct investment.
• Personal connections and relationships with entrepreneurs and founders of young enterprises.
• Attending specialized events (conferences, exhibitions, etc.), where innovators present their ideas.

The most popular investment option is stock exchanges through which investments in startups and start-up businesses pass. This is largely due to the convenience and simplicity of such investments, where in addition to the investor and the object and investments, there is also a third party in the form of an exchange that ensures that all participants behave decently and honestly. For example, most startup exchanges fundamentally do not work with Forex projects, trust management, pamm accounts and other dubious startups.

Income from investing in startups can be realized in several ways:

Here are some private tips for investing in new projects:

• Investments in pre-screened startups. 95% of early beginnings die before they even take shape. The startup you are about to invest in needs to be literally checked under a microscope. Unreasonably small amounts of investment in a startup should actually be alarming.

• Take a portfolio approach and invest in multiple areas. At least one out of ten startup projects will succeed, and its growth will cover the losses of the rest. This is a key principle of venture capital investment.

• Reserve part of the capital for subsequent investments in case one of the ideas does not work out.

• Invest in what you understand. Many probably know such a company Rambler. Whoever owned it, what kind of investments were not invested in this project and Rambler's subprojects. But it still exists mainly due to the impulse given to it by the founders.

• Constantly monitor the state of affairs. If investors leave it, then you should think about whether everything is fine with this business. Perhaps it makes sense to look at the startup's direct competitors, who may be more successful.

Conclusion

How you invest is important and is an important part of your success. You don't want to spend years looking for interesting investment opportunities without any actual investment. Wherever possible, you want to optimize the process and costs in order to make the process efficient. Startup exchanges allow investors to attend exclusive events and find interesting startups. The IT sector offers the most creative ideas today (software development, provision of technology services, etc.). Quite a lot of interesting business ideas in the service sector.

One of the most common tips in the online investment world today is to diversify heavily. This is understandable given the volatile nature of startups, as well as the rare success stories a la Facebook. Just think about 600,000 new small businesses appear in the US every year. In most cases, venture capital firms find that one winning investment far outweighs the return on all other investments.

Can you see the future of Facebook or Instagram? In fact, this is a very difficult task. But if you manage to do this, then the reward will be generous. Investments in start-ups have a great future and good potential in our country, and if you do not have enough domestic innovators, then in a world without borders you can become the owner of a share in foreign business.

is not only a new convenient technology invented by advanced and progressive young people, but also a good way to earn money. There are hundreds and even thousands of successful examples of attracting investments. But the most important thing is that the investor who invests, in case of success, pays off his investments tens or thousands of times!

How to invest in a startup today?

For those who are not IT business gurus or do not move in relevant circles, but are eager to try themselves as a person who saw a successful project at an early stage, there are startup exchanges.

//www.kickstarter.com/ - creativity without limits!

A unique community of creative individuals who alone and jointly create various projects, bring something new, useful and interesting to our lives. At the moment, about 7.5 million people have already added their projects to the pages of a modern and convenient site. Approximately 2.2 million people have added more than one project, and 264 thousand talents have uploaded 10 or more recent ideas.

The resource presents not only modern technologies. There are categories for music, videos, photos, games, design, fashion, theater, food, and many other popular destinations. Friends, fans and unknowns have already invested about 1 billion dollars in Kickstarter projects. Money is invested in everything from cute handmade homemade cards to Oscar-winning documentaries.

//smipon.ru/ - startups and creative projects for the Russian-speaking audience

A platform for the presentation and organization of co-financing of the most creative and striking projects of the Runet. In addition to the business sector, ecology, education and creativity are in demand. Thanks to crowdfunding (an English analogue of the phrases crowd funding, crowd funding), it is possible to raise funds in order to implement the most interesting ideas and ideas, for the implementation of which everything has already been invented, except for the source of funding. In addition to raising funds, startups also get to know their potential supporters and partners and, in principle, declare the existence of their project.

//boomstarter.ru/ — explosive domestic startups!

This resource lives up to its name. It is worth coming here at least to admire the magnificent site, excellent advertising strategy and make sure that any project can become a creative, popular and successful undertaking. There are too creative ideas on the site, like soap that saves from zombies, but even they collect some money. At the same time, a lot of projects were born on Boommaster, which have already collected several million rubles in their investment fund. The total number of registered users of the resource is 65,280 people. In total, 492 projects were financed for an amount that almost reached 97,000,000 rubles!!! Even the famous comedian Mikhail Zadornov raised funds here for his documentary.

//planeta.ru/ - investment in creativity!

Do you fundamentally want to invest only in the best, new and progressive? Then go straight to planeta.ru! During the existence of the project, more than 152 million rubles were collected as investments. You can invest in already successful, well-established projects or donate a certain amount of money in the form of a charitable contribution. The resource is regularly updated with new fresh ideas, and pleases its visitors with relevant news from the world of startups in all possible directions. Planeta.ru also stands out for its unique store, which sometimes offers amazing and exclusive items at more than affordable prices.

//www.indiegogo.com/ - a simple designer of ingenious startups!

Another interesting English-language project that invites everyone to try themselves as a project creator or investor. The resource positions itself as a bank of ideas that are very easy to implement. To start the path to your dream, it is enough to create a campaign, start a community and start raising funds. A user-friendly interface allows you to quickly find an attractive project that may become a very profitable investment in the near future.

//www.rockethub.com/ - crowdfunding machine!

Do you want to invest in art, science, technical creativity or business? RockHub is guaranteed to help you quickly find the shortest path to success. It has everything you need for an advanced investor. Thousands of users with the best ideas and huge potential. Millions of dollars of investments pointing to the most promising directions. There are a lot of social projects on this resource. If you want to help children or families from poor countries, as well as financially participate in the process of their education, feel free to launch a crowdfunding machine.

//www.crowdcube.com/ - investment in the future!

A highly specialized resource aimed at raising funds for the development of innovative technologies of British origin. The project figures are impressive. More than 115 thousand investors are registered here, who have invested more than 46 million pounds sterling in various start-ups! At the same time, the number of successful projects is only 165, which means that the average investment in each successful undertaking is at a very decent level. It has everything you need to quickly launch profitable projects - a bunch of fresh ideas, a lot of creativity and the absolute absence of any paperwork.

You still do not know how to invest in a startup today?

After reading this article, asking such questions is probably incorrect. If a few minutes ago you were hesitant about investing in the newest, most progressive and creative, then from now on the best ideas from around the world are right in front of you.

All in your hands. Finding a profitable project is not difficult. Use the resources described above and collect data on the best projects of the Runet and the English-language network.

It's time to go beyond the limits and restrictions that have not existed for a long time. Profitable is no longer the future, but a real reality.

If you find an error, please highlight a piece of text and click Ctrl+Enter And I will definitely fix it! Thank you so much for your help!